When you’re using data to drive competitive edge, you want to get analytics into the hands of as many teams as possible. That’s what embedded analytics does so well: It brings the results of analysis to your decision-makers and to the applications, workflows, and portals that run your business. In fact, a 2019 TDWI study reports that two thirds of respondents cited embedding analytics as a top strategy. And Ventana Research finds that 72% of research participants say it’s important to embed analytics in other applications or systems.
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